3LY CLUB is a maximalist deco stationary brand which targets young kids and adults who love expressing themselves freely (3LY) and personalising their belongings. The custom type for the logo uses strong rounded edges with exaggerated line widths to create a unique bubbly logo which is effectively applied across the stationary. The strong and diverse colour allows flexibility when applying and creating sticker designs. The use of repeatedly showing ‘3LY’ is to establish the brand to making it easily recognisable and a cult classic for deco, distinguishing themselves from typical design trends.