South2South merges the vibrant drinking culture of South Korea with the bold flavours of South Australia. The name South2South reflects the connection between South Korea and South Australia, with the “2” acting as a connection between these two distinct cultures. I wanted to capture this sense of playfulness through a bold, vivid, and diverse colour palette across the brand and packaging. Visually, the identity draws inspiration from maximalist aesthetics and passport stamps, which led to the use of stickers as a core design feature. These visual elements appear throughout the brand, reinforcing the idea of travel, culture, and discovery.